文章轉(zhuǎn)載自 雙語(yǔ)君 中國(guó)日?qǐng)?bào)雙語(yǔ)新聞

當(dāng)前，新冠肺炎疫情在全球蔓延。

從當(dāng)?shù)貢r(shí)間3月7日世衛(wèi)組織發(fā)布的最新疫情報(bào)告來(lái)看，中國(guó)以外，全球93個(gè)國(guó)家和地區(qū)已出現(xiàn)確診病例，日新增確診達(dá)3633例。

隨著各國(guó)確診人數(shù)不斷增多，多國(guó)民眾開始搶購(gòu)物資，其中澳大利亞民眾搶購(gòu)衛(wèi)生紙的新聞特別引人關(guān)注。

圖片來(lái)源：News.com.au

據(jù)BBC報(bào)道，上周末澳大利亞出現(xiàn)首例本土死亡病例，確診病例數(shù)不斷上升，當(dāng)?shù)厝烁械胶芸只拧?/p>

澳大利亞衛(wèi)生署8日公布的數(shù)據(jù)

官方指南建議人們保持衛(wèi)生、勤洗手，如果需要可以囤些食物和日常用品。

Official guidance advised people to practice good hygiene and wash their hands. It was also suggested that people could prepare two weeks' worth of food and water, as well as other household goods, if they felt it necessary.

令人意外的是，衛(wèi)生紙銷量暴增，比長(zhǎng)保質(zhì)期的食品等更受歡迎。

The demand for toilet paper surged - ahead of long-life food and other non-perishable goods.

有報(bào)道稱，澳大利亞兩位居民為了搶衛(wèi)生紙，甚至拔刀相向。

其實(shí)，隨著疫情蔓延全球，除了澳大利亞以外，美國(guó)、日本、新西蘭、英國(guó)、加拿大等越來(lái)越多國(guó)家的民眾加入了搶紙大軍。

It’s not just Australians. Shops in Japan, the US and New Zealand have also run low on the precious sanitary rolls.

加拿大居民在搶購(gòu)衛(wèi)生紙↓↓

美國(guó)居民在搶購(gòu)衛(wèi)生紙↓↓

英國(guó)居民也在搶購(gòu)衛(wèi)生紙↓↓

此前，面對(duì)民眾瘋搶衛(wèi)生紙，日本政府特地提醒居民不要囤積衛(wèi)生紙，并對(duì)“衛(wèi)生紙短缺”進(jìn)行了辟謠。

相信國(guó)內(nèi)不少人看到此類新聞會(huì)感到很好奇，囤吃的喝的都能理解，為啥外國(guó)人這么喜歡囤衛(wèi)生紙呢？

其實(shí)，不少外國(guó)人對(duì)此也感到困惑。一位澳洲網(wǎng)友就在Reddit論壇上發(fā)問(wèn)——“一個(gè)嚴(yán)肅的問(wèn)題，為啥人們?cè)谫I衛(wèi)生紙？”

這位網(wǎng)友說(shuō)，囤罐頭食品、瓶裝水啥的都能理解，但為啥要囤紙？

外媒也注意到了這個(gè)現(xiàn)象，紛紛寫起了文章，分析背后的原因。

News.com.au：新冠肺炎疫情暴發(fā)：為啥澳大利亞人搶購(gòu)廁紙？

BBC：新冠病毒恐慌：為啥人們?cè)诙趲�紙�?/span>

《衛(wèi)報(bào)》：就算作為行為研究者，我們都抗拒不了想要買廁紙的迫切欲望

下面，雙語(yǔ)君（微信ID：Chinadaily_Mobile）就來(lái)總結(jié)下外媒分析的幾大原因。

▌恐慌性購(gòu)物（panic buying）：害怕短缺

澳大利亞新聞網(wǎng)站News.com.au分析稱，人們擔(dān)心疫情打亂中國(guó)這一全球廁紙供應(yīng)商的生產(chǎn)計(jì)劃，從而導(dǎo)致澳大利亞衛(wèi)生紙短缺。

The coronavirus outbreak has disrupted manufacturing in China, which is one of the world’s key suppliers of toilet paper.

That’s prompted fears there may be a shortage in Australia, but experts say there’s no need to worry.

而相同的原因，也引發(fā)了日本的衛(wèi)生紙搶購(gòu)現(xiàn)象。

日本民眾排隊(duì)買衛(wèi)生紙

據(jù)Time Out東京報(bào)道，此前日本網(wǎng)絡(luò)上有謠言稱，由于衛(wèi)生紙都是中國(guó)生產(chǎn)的，受疫情影響可能買不到。

The source of the hysteria is a few rumours circulating online, including one claiming toilet paper will no longer be available because it is made in China. Although, as The Japan Times was quick to point out, most toilet paper on sale in Japan is actually produced in Japan.

還有謠言稱，衛(wèi)生紙和口罩是同一種原料，口罩短缺，勢(shì)必也引發(fā)衛(wèi)生紙短缺。

隨后，日本媒體對(duì)此類謠言進(jìn)行了辟謠，消除民眾恐慌情緒。

▌衛(wèi)生紙?bào)w積大，空貨架引人注目

行為研究者（behavioural researchers）Liam Smith和Celine Klemm發(fā)表在《衛(wèi)報(bào)》的文章指出，衛(wèi)生紙?bào)w積大，缺貨后非常醒目，空貨架很容易引發(fā)人們害怕買不到的心理。

The supermarket shelf itself also sends signals. Toilet paper is bulky and, as it’s removed, the shelves look empty quickly, which triggers the perceptions of scarcity. In reality, the situation appears worse than it actually is.

bulkyˈ[ˈbʌlki]：adj. 體積大的；龐大的；笨重的

澳大利亞超市衛(wèi)生紙貨架售空

消費(fèi)者心理專家在接受BBC采訪時(shí)也表示，比起50罐焗豆子或洗手液，50包衛(wèi)生紙消失后，會(huì)更加引人注目。

"What you've got to remember is that when 50 packs of toilet paper rolls disappear off shelves, you really notice it because they take up so much room," says Prof Debra Grace from Griffith University.

"It's much more noticeable than say 50 cans of baked beans or hand sanitiser disappearing.

▌跟風(fēng)搶購(gòu)

新南威爾士大學(xué)消費(fèi)者行為研究專家Nitika Garg稱，人們搶購(gòu)衛(wèi)生紙還出于“害怕錯(cuò)過(guò)”（fear of missing out）的心理。如果你看到別人買了，就會(huì)覺得自己也應(yīng)該買。

Another explanation for the phenomenon is what’s known as the FOMO — fear of missing out — syndrome, Associate Professor Nitika Garg, a consumer behavior researcher at the University of New South Wales, told the news outlet.

“They think if this person is buying it, if my neighbor is buying, there’s got to be a reason and I need to get in too,” she said.

澳大利亞一超市，衛(wèi)生紙貨架售空

而《衛(wèi)報(bào)》則引用了心理學(xué)上“社會(huì)證據(jù)啟發(fā)”（social proof heuristic）這一概念來(lái)做進(jìn)一步解釋，即在不確定的情況下，很多人會(huì)把“別人做的”當(dāng)作心理捷徑加以效仿。

Humans are finely attuned to monitoring what everybody else is doing (even subconsciously). Most of us use “what other people do” as a mental shortcut to decide on what the appropriate behaviour would be if we are unsure. It’s a simple decision mechanism called “social proof heuristic”, a concept popularised by psychologist Robert Cialdini.

▌社交媒體加劇恐慌

《衛(wèi)報(bào)》文章還指出，發(fā)達(dá)的社交媒體放大了對(duì)廁紙短缺的恐慌，而這種恐慌比病毒傳播的還快。

Social media amplifies the fear which, in some way, seems to travel faster than the virus.

衛(wèi)生紙貨架空空的照片，也向人們傳遞了“趕緊搶購(gòu)”的信息。

The hashtags #toiletpapercrisis and #toiletpapergate were trending on Twitter. Seeing image after image of empty shelves sends signals to the public that this is an important issue everyone is talking about.

▌衛(wèi)生紙帶給人控制感

據(jù)澳大利亞對(duì)話新聞網(wǎng)（The Conversation）報(bào)道，來(lái)自昆士蘭科技大學(xué)公共衛(wèi)生與社會(huì)工作學(xué)院的專家Niki Edwards表示，衛(wèi)生紙能給人們帶來(lái)一種控制感，讓人覺得可以在衛(wèi)生和清潔方面占據(jù)主動(dòng)。

Toilet paper symbolises control. We use it to “tidy up” and “clean up”.

When people hear about the coronavirus, they are afraid of losing control. And toilet paper feels like a way to maintain control over hygiene and cleanliness.

▌衛(wèi)生紙適合囤，不易壞

紐卡斯?fàn)柎髮W(xué)紐卡斯?fàn)柹虒W(xué)院專家David Savage把衛(wèi)生紙稱作一種“完美商品”，不易腐壞，不管啥時(shí)候，終究能用到。

I think it is the perfect product. It is completely non-perishable and one of the few products that you can stock up on that you are guaranteed to use eventually.

面對(duì)民眾空前囤紙熱潮，日本、澳大利亞等國(guó)政府呼吁民眾不要過(guò)量囤積，本地衛(wèi)生紙制造商也表示廁紙供應(yīng)不會(huì)出現(xiàn)短缺。

Leading Australian toilet paper manufacturers have told news.com.au they won’t be running out anytime soon.

不少媒體和網(wǎng)友也勸大家保持理性，要為別人考慮一點(diǎn)。

So don’t be selfish, and keep others in mind when making purchases.

最后，大家來(lái)“囤積”一些本篇文章里實(shí)用的詞匯和表達(dá)吧：

搶購(gòu)或恐慌性購(gòu)物可以叫panic buying/panic purchasing。

另外，囤衛(wèi)生紙這個(gè)“囤”，可以用stockpile、hoard來(lái)表達(dá)。

編輯：唐曉敏

來(lái)源：BBC 衛(wèi)報(bào) news.com.au Timeout東京 紐約郵報(bào) WHO 推特等

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