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是你嗎？“這家評分低，就吃這家！”
Unitrans世聯
文章轉載自 世紀君 21世紀英文報
據說，高分餐廳不香了，低分小店反而是隱藏的“寶藏（hidden gems）”？最近，消費者反向選擇低評分餐廳（low-rated restaurants）的現象引發熱議。“年輕人報復性擠爆3.5分飯店”、“評分低的店可能更好吃”等話題登上熱搜。圖片圖片在話題評論區，不少網友仿佛遇到知己一般，分享自己在高分“網紅”餐廳“踩雷”，被“探店”視頻忽悠，或者自己愛吃的小店評分不高的經歷。圖片圖片小紅書網友帖子截圖The once irresistible draw of highly-rated restaurants seems to be waning, with lesser-known, lower-rated establishments now being heralded as the true "hidden gems."Recently, a curious trend has emerged where diners are intentionally seeking out restaurants with lower ratings. Headlines such as "Youth flock to 3.5-star restaurants in a 'revenge dining' trend" and "The best flavors might be hiding in less acclaimed dinners" have gained traction on Chinese social media platforms.In the comment sections of these trending topics, many people have bonded over shared experiences: high expectations dashed by trendy, overrated restaurants, being misled by promotional videos, or finding that their beloved local joints do not receive the high ratings they feel they deserve.甚至有網友總結：“3.5分-4.2分最好吃”，“3.8分永遠滴神”……圖片圖片圖片圖片圖片圖片圖片不少人表示，很多動輒4.8分或者五星好評的網紅餐廳，并不是靠美味征服顧客，而是靠贈送菜品、提供優惠、甚至花錢買好評等方式刷出虛高評分。圖片圖片圖片圖片There is a growing sentiment that restaurants rated between 3.5 to 4.2 stars on food review platforms tend to offer the most satisfying meals, with a 3.8-star rating being particularly indicative of culinary excellence.Many argue that the top-rated, internet-famous restaurants with 4.8 to 5 stars are not impressing customers with their flavors but are rather inflating their ratings through complimentary dishes, discounts, or even purchasing fake reviews.有人認為，年輕人現在開始“支持低分餐廳”，是因為大家的消費觀更理性了。圖片圖片不過，也有網友持反對意見，認為高分不一定好吃，但是低分是有道理的。圖片有網友說，不少低分店的差評，是因為服務態度問題，菜品味道不錯，但服務態度也是真的差。圖片It is suggested that young people's support for "low-score restaurants" is a sign of a more discerning and rational approach to consumption.However, not everyone is convinced by this trend. Some argue that while a high rating does not always guarantee great taste, a low rating usually points to certain shortcomings.One common observation is that many low-rated establishments suffer in reviews due to poor service; the food might be good, but the overall experience is lacking.所以，這些“低分餐廳”為何評分較低？央視網記者走訪發現，一些餐廳有固定客群，銷售渠道穩定，并不依賴線上引流招徠消費者；一些餐廳的菜品口味不差，但店內裝潢簡單、服務沒有亮點，也導致評分不高。此外，一些餐廳確因菜品、環境等不能盡如人意，導致評價較低。An investigation by CCTV revealed that some restaurants maintain a solid customer base and sales without relying on online popularity. Others may offer great food but fall short on ambiance and service, leading to lower ratings. Then there are those whose low ratings are justified by less-than-impressive dishes or settings.央視網認為，消費者“舍高就低”顯示出，網絡平臺信用環境有待凈化、評價體系有待完善提升。The shift from high to low ratings indicates a need for a clean-up of the online review ecosystem and an improvement in the rating system.《電子商務法》第十七條中規定，“電子商務經營者不得以虛構交易、編造用戶評價等方式進行虛假或者引人誤解的商業宣傳，欺騙、誤導消費者”。《反不正當競爭法》第八條明確，“經營者不得對其商品的性能、功能、質量、銷售狀況、用戶評價、曾獲榮譽等作虛假或者引人誤解的商業宣傳，欺騙、誤導消費者。”虛刷高分的亂象只會擾亂正常的市場競爭秩序，降低點評類App的可信度和參考價值。不少年輕人開始支持“3.5分餐廳”的現象，就反映了對好評率失真亂象的不滿。The issue of artificially inflated ratings disrupts fair market competition and undermines the reliability and value of review-based platforms. The rising trend of supporting "3.5-star restaurants" reflects a broader dissatisfaction with the misrepresentation of ratings.針對網絡平臺評分亂象，監管也在發力。據央視網報道，此前，江蘇省市場監管部門公布的“刷單炒信”不正當競爭案件中，就包括南京某信息技術有限公司提供“刷單套餐”案；在安徽蚌埠，一家餐廳也因為“好評返現”被市場監管部門查辦。業內人士指出，在整頓凈化市場的同時，應盡快改進和完善餐飲企業在網絡平臺上的評價和展示機制，讓有品質的“寶藏店鋪”得到應有的分數，能更好地服務消費者。“相信評分，不如相信自己的舌頭”？對此，你怎么看？綜合來源：中國青年報，央視網，工人日報Unitrans世聯翻譯公司在您身邊,離您近的翻譯公司,心貼心的專業服務,專業的全球語言翻譯與信息解決方案供應商,專業翻譯機構品牌。無論在本地,國內還是海外,我們的專業、星級體貼服務，為您的事業加速！專業翻譯公司,北京翻譯公司,上海翻譯公司,英文翻譯,日文翻譯,韓語翻譯,翻譯公司排行榜,翻譯公司收費價格表,翻譯公司收費標準,翻譯公司北京,翻譯公司上海。
